Privacy Policy

Effective Date: February 2026

Alper Law, PLLC (“Alper Law,” “we,” or “us”) operates the website at www.alperlaw.com. This Privacy Policy explains what information we collect from visitors, how we use it, and the choices available to you.

Information We Collect

Information you provide directly. When you submit a contact form, schedule a consultation, or send us an email, you may provide your name, email address, phone number, and a description of your legal situation. We use this information only to respond to your inquiry and evaluate whether our firm can assist you.

Information collected automatically. When you visit our website, our servers and third-party analytics tools collect standard technical data, including your IP address, browser type, device type, operating system, referring URL, pages visited, time spent on each page, and the date and time of your visit.

Cookies and tracking technologies. Our website uses cookies and similar technologies to improve site functionality and analyze traffic patterns. These include:

Essential cookies required for the website to function properly
Analytics cookies (such as Google Analytics) that help us understand how visitors use the site
Advertising cookies used by Google Ads to measure the effectiveness of our advertising campaigns

Most web browsers allow you to control cookies through browser settings. You can set your browser to refuse cookies or alert you when cookies are being sent. Disabling cookies may affect certain website features.

How We Use Your Information

We use the information we collect for the following purposes:

Responding to your inquiries and evaluating potential legal matters
Improving website content, navigation, and performance
Measuring the effectiveness of our advertising
Complying with legal obligations

We do not sell, rent, or share your personal information with third parties for their own marketing purposes.

Third-Party Services

We use the following categories of third-party services that may collect data through our website:

Analytics. We use Google Analytics to understand how visitors interact with our site. Google Analytics collects data through cookies and generates aggregate reports about website traffic. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Advertising. We use Google Ads to reach potential clients. Google may use cookies to serve ads based on your prior visits to our website or other sites. You can manage your Google ad preferences at Google Ad Settings.

Hosting. Our website is hosted by WP Engine, which may process server logs containing IP addresses and access data as part of providing hosting services.

Data Retention

We retain contact form submissions and consultation inquiries for as long as necessary to evaluate and respond to your inquiry. If you become a client, information related to our engagement is retained in accordance with our professional obligations and Florida Bar rules governing client files. Analytics data is retained according to the default retention settings of our analytics provider.

Your Choices

You may request that we delete any personal information you have provided through our website by contacting us at the address below. Please note that we may be required to retain certain information to comply with our professional and legal obligations.

If you are a California resident, you have the right under the California Consumer Privacy Act (CCPA) to request disclosure of the personal information we have collected about you, request deletion of that information, and opt out of any sale of personal information. We do not sell personal information.

Children’s Privacy

Our website is not directed at anyone under the age of 18. We do not knowingly collect personal information from children.

Security

We use reasonable administrative, technical, and physical safeguards to protect the personal information we collect. No method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

No Attorney-Client Relationship

Submitting information through this website does not create an attorney-client relationship. Information sent through the website or by email is not confidential and is not protected by attorney-client privilege. Do not send sensitive or time-critical information through this website.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page. We encourage you to review this page periodically.

Contact

If you have questions about this Privacy Policy or want to exercise any of your rights described above, contact us at:

Alper Law, PLLC 255 Primera Blvd. #160 Lake Mary, FL 32746 Email: gideon@alperlaw.com